App discovery applies to Bots and Activities.
App Directory
Once you’ve enabled discovery, users can find your app in the App Directory — a searchable hub where they can browse by name, category, or curated collection.- Search: Users search for your app by name and install it directly.
- Product page: Share information about your app including descriptions, images, videos, and links.
App Launcher
The App Launcher lets users discover and launch apps through collections and search from the apps icon throughout Discord.App Launcher collections
| Collection | Description |
|---|---|
| Recent Apps | Apps you’ve recently used or installed appear at the top |
| Installed Apps | Apps already added to your account or server |
| Curated Collections | A mix of user favorites, staff picks, and recommended apps |
| Partner Apps | Apps developed in collaboration with Discord, marked with a “Partner” tag |
| Promoted Apps | Apps given additional visibility, identified by a “Promoted” tag |
Editorial recommendations
Apps can be featured in the App Directory or App Launcher as part of a curated collection or promotion. Discord’s editorial team will reach out if they are interested in featuring your app.Social discovery
Once your app is discoverable, users may find it through social interactions. When your app is used in a server, other users can see it, learn more about it, and install it from your app’s profile.Sharing links
Create shareable links to your app’s profile page, store page, or specific items. Share these links in Discord, emails, or on your website. Links to your app or store render as rich embeds in Discord, allowing users to view details or launch a purchase flow directly from chat.Rich Presence
Use Rich Presence to show what users are doing in your app. This visibility drives more users to discover and install it.Next steps
Enabling discovery
Enable discovery for your app to make it available in the App Directory and App Launcher.
Discovery best practices
Learn how to make your app stand out and drive more users to discover it.